Find out why being full of shit is making you Fat, Foggy and Frustrated

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FACT: You were born to be GREAT!

I firmly believe if you give people the right tools, education, and support, they can far surpass what they once thought was their maximum potential. I've helped thousands of people achieve total body transformation through a cohesive combination of fitness, nutrition, and personal development coaching. Are YOU ready?

As Seen In...

Thrive Forever fit program

In this program, you will learn how to design your healthy life from the inside out. And, once you know how to live by your own design, you won’t ever need to diet again (and you'll probably even scoff when you hear the word). 

The Overweight Mind: The Undeniable Truth Behind Why You're Not Losing Weight

What does it feel like to strike it rich in the world of health and wellness? Does it mean improved sleep? What about being able to walk longer, enjoy a day out at the lake, or just keep up with the family on a lazy weekend? Health is wealth, no way around it.

My mission is BIGGER than helping you lose weight. It's to help YOU become the BEST version of yourself by teaching you how to create a healthy lifestyle that you can live with forever.”

The Fuel

When you're working hard to build your best body, it's critical to fuel yourself for success. Choose the right fuel for the job. Read more...

The Podcast

Disrupt, Inspire and Transform the way you think speak and act in the areas of nutrition, fitness, and mindset. On iTunes...

The Studio

Thrive is no meathead gym. The people here are thoughtful, smart, busy, successful women & men who are here to get fit! Read more...

On Facebook

Surround yourself with inspiration and motivation to help keep you on track with your health goals. Meet me there...

What Others Say


I never thought that one person could help me with nutrition, exercise, meal planning and life. I've seen personal trainers, doctors and other professionals but their answers never make sense or they don't know the answer. You've made me a lifer. Thanks, Jay!



Your impact in our lives is immeasurable! Not only have you given us the tools to succeed, you've given us the guidance needed in making this lifestyle change lifelong! You genuinely care about helping us better ourselves from the inside out!



Your impact in our lives goes beyond the physical transformation. It's an overall overhaul on making us evaluate our health and that of our families, what drives us and what we need to do to achieve our goals. You provide us with the tools that we need and you are always available to motivate and guide us in order for us to succeed."


My Important Disclaimer...

I cannot be held responsible for any positive consequences that may arise due to your fabulous appearance after completing one of my programs.

I am...
Jay Nixon

Speaker, author, mentor and coach whose mission is to help each and every person achieve their “absolute best self.”  I'm also the owner of the Thrive Fitness Studio in Palm Desert, California and the grateful leader of the Thrive Tribe - a collection of current and former clients who work together to improve their health, their fitness, and their lives. Read more...

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