The 7 Hidden Reasons Diets Don't Work… Period

Discover the real reasons fad diets will never deliver sustainable long-term results and what you can do instead to get rid of that extra weight and keep it off for good (it's not what you think).

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Jay Nixon

After more than two decades (23 years) of helping thousands of people achieve total body transformation through a cohesive combination of fitness, nutrition, and personal development coaching.



Let's face it, you don't need another "guru" telling you to burn more calories, eat more vegetables and less crap.

The reality is, you already know what you need to do, so why are you not doing it?

Jay knows why and his methodologies, systems and programs are based solely on the premise that if you give someone the right tools, education and support they can far surpass what they once thought was their maximum potential. He's known for his innate ability to get inside someone's head and help them achieve life-changing results.

Jay Nixon is an accomplished speaker, author, coach and mentor whose mission is to help every person who works with him get results, period. He is the owner of the Thrive Fitness Studio in Palm Desert, California and the creator of the Thrive Forever Fit Transformation Program - a personal development program designed to help you look and feel your best.

Dubbed 'One of the best fitness and nutrition experts in the business' by CBS News, Jay has also been featured on ABC and FOX and in Triathlete and Desert Health Magazine. He is the creator of the Thrive Tribe and proprietor of the robust and highly effective 'Thrive Detox' supplement.

When he's not working with clients one-on-one, you'll find him consulting for Fortune 1000 companies in the nutrition and fitness industry.

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The Wellness Lab Launch Pad

This FREE Facebook group is for people who want the BEST out of life and will no longer tolerate average. If you are ready to up-level your life with a community of likeminded people, then you're in the right place. In this group you will learn about: *Meals *Movement *Mindset *. I will show you how to make your transformation Simple and Fun. Losing weight and getting healthy doesn't have to be painful. In fact it should be FUN and exciting. If you're ready to start living your BEST life the Wellness Lab Launch Pad is perfect for you.

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The Purpose of Pain

The Purpose of Pain is a transformational guide that shows you how to turn pain into a catalyst for change-how you can turn your story of tragedy into a life of triumph. In the book, Nixon chronicles his personal struggle with the pain of losing his father at age five in a devastating head-on car crash - an event that cast a two decade-long shadow over his life.

Using a combination of direct truths and a touch of humor, Nixon walks you step by step through the process he used to overcome the tragedy that had dominated his life, and turn it into a life of triumph and success. The result is a compassionate guide that anyone can use to conquer emotional pain in all of its many forms.

The Overweight Mind

You need to know more than WHAT to do. You need to also know HOW to do it and WHY it works. You need to understand HOW and WHY you got here in the first place so you don't rerun the patterns over and over again.You must get to the bottom of what causes you to be vulnerable and at risk for jeopardizing your health. What triggers you into throwing all care to the wind and giving up?

You need real education on how to master managing your weight so you aren't finding yourself starting over and over and OVER again. The stress caused by not knowing - not feeling empowered with your own body - is actually a HUGE part of the problem. So let's fix that!