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Jay Nixon is NOT your average health and fitness coach.

You don't need another "guru" telling you to burn more calories, eat more vegetables and less crap.

Just like so many others, you already know what you need to do.

Yet we don't do it, and Jay knows why.

There is a big difference between knowing what to do and actually doing it right, consistently over time to finally get the results you've been wanting.

Jay Nixon is an accomplished speaker, author, coach and mentor whose mission is to help every person who works with him get results, period. He is the owner of the Thrive Fitness Studio in Palm Desert, California and the creator of the Thrive Forever Fit Transformation Program - a personal development program designed to help you look and feel your best.

Let's face it, you don't need another shortcut, hack or magic pill that doesn't work.

You don't need more basic and generic information.

It's time to stop the BS and put the Yo-Yo diets down once and for all.

For over two decades, Jay has helped thousands of people achieve total body transformation through a cohesive combination of fitness, nutrition, and personal development coaching.


Known for his innate ability to get inside someone's head to finally crack the code on what's been holding them back to achieve life-changing results.

Recognized as a Lululemon Ambassador and dubbed by CBS News as, "One of the best fitness and nutrition experts in the business," Jay has been featured on ABC and FOX, and in Health and Triathlete Magazine. When he's not working with clients one-on-one, you'll find him consulting for Fortune 1000 companies in the nutrition and fitness industry.

Jay is the author of two Amazon best-selling books


The Overweight Mind - The Undeniable Truth Behind Why You're Not Losing Weight.


The Purpose of Pain - How to Turn Tragedy into Triumph, Because Life's Not Supposed to Suck!

If you are ready…

Then click the button below and join Jay along side thousands of others inside the Wellness Lab Launch Pad.

To TRANSFORM your mind and body to fulfill your potential and rediscover the truest version of yourself.

To be INSPIRED by yourself again and finally get the results that have seemed too far out of reach.

To DISRUPT your pattern of not getting what you've been looking for with your health and fitness in a completely new way.